Loading...
< > x
Love Sport radio was launched in March 2018 by former talkSPORT CEO Kelvin McKenzie, as a more modern, humorous and fresh take on sports radio. Approached by producers to feature as the guest expert for a one-off feature in response to a wine focused current affairs story, Christopher Cooper joined Kelvin in the studio for a blind tasting, broadcasting live to the nation. As a follow up due to the success of the feature, Drinkonomics Productions created a pitch for the online grocery retail arm of Amazon; to become the official partner of a newly created half-hour 'LOVE DRINKS' entertainment lifestyle slot, featuring drinks expert Christopher Cooper, anchor Kelvin McKenzie and ‘Love Sport at Lunch’ host Patrick Christys. An interactive pdf document was designed with embedded components including an audio clip showcasing the live broadcast wine tasting feature between Kelvin and Christopher. The pitch reinforced each of the partners’ existing branding to create a persuasive augmented relationship building document, to open up opportunities between potential sponsor, talent and broadcaster. client love sport radio sector broadcast media discipline presenter | guest expert | graphic design | partnerships strategy
< > x
 hello@drinkonomics.com
©