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def. drinkonomics
the science that deals with the creation, development, production, promotion and consumption of financially successful consumable liquids [dringk-on-ohm-iks] proper noun
what [wot] pronoun Drinkonomics Productions is a drinks development agency, inventing liquid innovations and creating the drinks brands of the future. Taste, image, text and talk, we theorise, visualise, realise and publicise all things drinks. 'From soil to serve', we build brands from the ground up, inside and out, with a positively disruptive approach; capturing the taste imagination of today’s market and creating the household names of tomorrow. Empowered with a full 360º roster of drinkonomic disciplines, we'll ensure you get that taste profile just right, with a brand that's bang on point. Whether you're bringing a blank piece of paper, searching for olfactory uniqueness, creating dynamic new brands from tired old products or hatching a plot for world domination, we’re your good taste gurus... rethinking your drinking! Delivering the dictionary definition of great taste.
who [hoo] pronoun Seeing is believing; but when it comes to taste, how do you show everyone what’s on the tip of your tongue? Bringing her own unique palette to illustrate supertaster Christopher Cooper’s olfactory world, Sarah Bayliss has been responsible for serving up Christopher’s organoleptic visions for the last 10 years through a variety of creative projects. Forming a dynamic team, they head up ‘Drinkonomics Productions’… the world’s first creative agency with a resident ‘taste’ expert. Conceived to positively disrupt the drinks industry by developing new styles of taste and defining the household brands of the future; Drinkonomics dares to do things differently with distinctive creative abilities in taste, text and imagery to communicate alternative visions that exceed expectations and blow people’s minds. With a combined experience of almost 40 years across luxury brands, industry defining hospitality and the media, both Christopher and Sarah have a depth of experience in creating and bringing products to market. We don’t believe in an agency style imbued upon our clients, preferring to partner with our network of experts to ensure every detail of a project excels; working with you and your business to plan, create and realise your unique vision. We're your great taste superheroes... answering the call against the bland, the dreary and the mundane.
christopher cooper [kris-toe-fur koo-purr] proper noun Liquid nerd, taste geek, vinous poindexter and all-round drinks polymath, Christopher Cooper is a real life supertaster; broadcasting on all tastebud frequencies his oracular olfactory awareness, expertise and inside knowledge, on all things drinks.
how [h-aw] adverb There are many steps in the journey and many different disciplines in turning strategic insights into big ideas. Great ideas alone are not enough though. To make them truly effective, they need to be carefully nurtured and beautifully executed; and with Drinkonomics Productions as your liquid development partner, we’ll make your drinks innovation and product creation journey infinitely more efficient, easier and enjoyable. With a desire, a deftness and a daring to do things better and bolder, we are a full service agency with a shared passion for your ideas, and a likeminded dedication to innovation, creativity, design and good taste; creating commercially viable and dynamic industry disrupting brands that compete in a crowded marketplace. Unlike producers, supply chain consultants or distributors, we offer a whole-of-project management service 'from soil to serve' in order to realise your vision, but if there's something specific you have in mind we offer bespoke packages that will meet your particular needs from our wide range of disciplines. And if you have a product that's looking for better connection, engagement and audience growth, we’re here to help drive the change management and support you through the whole process. Pick & mix or revel in our entire bounty of multi-sensory disciplines to suit your appetite.
drinks futurology [dringks fyoo-cher-ol-oh-gee ] verb From tea leaves to astrology, we humans have always tried to predict the future. Even today, trusting the predictions and prophecies of experts has become part of our daily lives; from tomorrow’s weather to stock market apps, fashion forecasters to demand planning, our lives are built around speculation, probability and futuristic forecasts. At Drinkonomics Productions, we’re expert practitioners of drinks futurology; always staying one step ahead of market trends and drinking people's habits… studying humanity, sociology, and how the cutting edge are interacting with drinks, now and in the future. As diligent drinkonomists, we see the cult even before the cult becomes mainstream. Whether it be fashion or technology, wine or cocktails, Drinkonomics Productions' ahead-of-the-curve trend forecasting is crucial in order to ideate, define and grow your brands, your innovations and your industry defining products... even creating new market segments within the blurred lines between established drinks categories. We know what you're drinking before you even know you're thirsty...!
concept incubation [con-sep-t ink-yoo-bay-shun] verb Is a good product a successful product? Is good any good any more? At Drinkonomics Productions, good is no longer good… good is average, good is standard, good is dreary; being good is actually pretty bad! Whatever we’re doing has to be outstanding. It’s got to be dynamic, ground-breaking or phenomenal… because if a product is just good, its dead already! Regularly slam-dunking winning products, prose and pictures or proposing market leading concepts, we at Drinkonomics Productions are all about ideas… not good ideas, but ingenious ideas. As your liquid ideas factory, Drinkonomics Productions infinite tap of creative, intuitive and successful products is always flowing. When an idea shows great promise, we develop it in-house or with our specialist experts, and spin it off into a great company; fully developed, ready for investment and supersizing. We love ideas. We believe in your ideas too. We’ll listen to your ideas and nurture, enhance, generate and implement them into assets that stand out for all the right reasons; as we believe our combined partnership and mutual entrepreneurship will ultimately be successful and hopefully make the world a better place. We want our drinks ideas to be the solution rather than the problem. We stir up ideas, bringing great taste to the table.
liquid creation [li-kwid kre-a-shun] verb The unique ability to flavour create that perfect profile is a core discipline of Drinkonomics Productions. The unrivalled sensory library of Christopher Cooper paired with a thorough methodology of liquid creation ensures that we work hard for you to get the flavours and the formula just right... truly creating products 'from soil to serve'. Backed up by trend forecasting, data and taste profiling, we go right back to the beginning to help brands and companies source and develop new flavour profiles and taste innovations that ensure your products stand out from the crowd. Looking beyond the standard one dimensional taste profiling, we’re constantly challenging one’s taste abilities to ‘do better’, defying or igniting any preconceived sensory perceptions stored in our memories, developing full analytical flavour profiles utilising not only our orthonasal olfaction and retronasal senses, but developing flavours utilising the full environmental presence of taste, smell, texture, alcohol, heat, spice, memory, sound and vision, amongst others… Our taste profiling methods ensure that the flavours emanating from this process reflect the DNA of your brand, ensuring the full realisation of a dream whilst delivering the maximum creativity and imagination for all of your creations. With rigorous R&D, all products from our creative process undergo intense taste profiling, quality assessment and critical taste management to ensure that we're creating drinks with personality that directly engage in a successfully positive pure sensory perception. We blend our unique art and science to create your liquid identity.
design & branding [dih-zihne and bran-ding] verb A liquid product can be the best in the world, yet without an innovative container surrounding it and an attention-grabbing brand on the outside, it’ll simply be another drop in the ocean. The process towards great design and branding isn’t a simple and straightforward flow chart… there’s no secret formula for creating something that will suddenly make or break the market. Certainly there’s hard work, drinks industry experience, visionary creativity, intelligent brand identity development, knowledge of the consumer and trend forecasting that all play their part, but in the drinkonomics creation process we also bring an indiscernible magic to all our creations… a distinctive difference that truly sets us apart. We simply know what people want… and we design and brand great things for them before they even know that they need it. From inside to outside, we’re designing products and brands like no other; pushing the boundaries of higher level creative thinking with a real world application. Unthinkable to get it wrong yet so important to get it right, our branding and design will determine how much your product is loved. Whether it's conceiving drinks brands or refreshing an existing one, Drinkonomics Productions has the creativity and magic to help you develop trend setting products and strong brand identities with true shelf-appeal, that exceed innovation expectations whilst fulfilling all of your commercial aspirations. We'll ensure you're the brand on everyone's lips... even when it's not in the room!
route to market [root too maar-khet] verb So you have an amazing product, you’ve a created your value proposition and you’ve identified a particular target market… now all you have to do is sell it! Which is no mean feat; yet sometimes, so much time and effort is spent on the first bit, that it is easy to overlook the most important bit — getting it out there, getting it seen and getting it sold. At Drinkonomics Productions, we wouldn’t be doing our job properly if we didn’t see a brand’s journey right the way through from concept feasibility until it’s in the end consumers hand, which is why we place such a huge importance in the design and management of a product’s routes to market. Whether we’ve developed a product with you or your organisation requires strategies channeling one of your own creations, we specialise in appraising and fine tuning companies, brands or products to be UK market ready, whilst also helping filter and define the most effective distribution and sales portals relevant to your product or your brand; supporting your journey throughout. We strategise routes so you don’t have a wasted journey, helping you build sustainable paths to get your products under the right noses, whether that’s serious industry movers and shakers - retailers, wholesalers, distributors or straight into the hands of the end consumers. But once there, we don’t leave you with an empty bottle, we continue to replenish and raise your stock by supporting volumising, upscaling and diversification. We’ll get your product in the hands of those who need it most.
communication & promotion [comm-yoon-ik-kay-shun and pro-moh-shun] verb Every day we're bombarded with countless marketing messages… products, brands and companies, all vying for our attention. Most of which we choose to ignore. Yet with such a challenging marketplace, it’s only the most innovative and entertaining that will get through. Doing things differently in order to stand out is a fundamental principle that drives all creativity at Drinkonomics Productions. We consider the world around your drink is just as important as the drink itself... highlighting the importance of good communication and targeted promotion, enabling your brand and your product to convey the unique message required to achieve desired results in a more dynamic, focused and measurable way. We bring the ideas factory to the communications and promotion of your product or brand; ensuring you know what to say, how to say it and when to say it. With a mixology of above and through-the-line capabilities, we produce direct advertising, digital media, PR, sponsorship and experiential marketing alongside targeted below-the-line chatter; to build brand awareness and drive sales. Your communications and promotions strategy will be fortified through our crafted conversations, compelling copy, eye-catching content, awesome activations and jaw-dropping photography. We have the tools to make your taste look and sound amazing.
why [w-i] adverb The journey from concept to realisation is fraught with many junctions and potholes, so asking for directions from someone with 'the knowledge' is often necessary in order to get you to where you need to go. Developing the next generation of daring drinks is no short measure, so its ok to ask for help, inspiration, motivation or have someone else drive the project. We're there for you! Whether your missing a key ingredient or looking for a Michelin starred experience, we craft our winning formula into a unique bespoke package specifically for you. With Drinkonomics Productions becoming your trusty co-pilot, we can help you navigate your path and take you on a journey to success. Focusing on consumer touch-points all the way back to the producer, rather than the usual lineal producer to consumer route, Drinkonomics Productions offers a very different understanding and a unique viewpoint of market trends and product success. Over the decades we have been immersed across all segments along a brand's critical thinking pathway enabling us to facilitate new product development processes to ensure we deliver the exceptional, on-time and on-budget; all the while amplifying your ambitions and intensifying your innovation. Focusing on excellence and taste from soil to serve, we’ll be there with a shovel or a shaker!
where [wair] adverb Christopher's skills as a taste curator and all-round drinks guru have naturally attracted a wide and varied client base; including partnerships with international brands, local businesses, entrepreneurs and start-ups. All have relied on Christopher's abilities to taste, create, design, develop and deliver innovative products that enhance their brands and grow their businesses. From product design to prototyping, production to promotion, procurement to purchasing, Drinkonomics Productions supports the creation, design and delivery of products, brands and services that truly sell. With a number of successful (and soon to be successful) products in development, Christopher and Sarah are the modern day purveyors of great taste; channelling the essence of drinkonomics by inventing liquid innovations for future consumers. Many of which are created and produced under strict NDA conditions… “honestly, we’d really love to talk about them but we simply can’t spill the coffee beans yet so to speak”. However, if you want to see where Drinkonomics Productions have been and where we are heading, click on the case studies below for an essence of our past, present and future… and if you feel like that’s your flavour, feel free to get in touch for a cup of dreams and a large slice of ‘getting stuff done’. We’re the taste creators that linger longer on everyone's lips.

the standard

liquid identity | procurement

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uk sommelier association

judging | education

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the last invisible dog

liquid creation | branding | packaging design

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sommelier wine awards

judging | leadership | writing

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jackson & levine

sponsorship | liquid curation

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guardian masterclasses

public speaking | writing | course development | sponsorship

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the alchemist

procurement | brand strategy | operations

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talk radio

presenter | guest expert

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grind

procurement | brand strategy | operations

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love sport radio

presenter | guest expert | graphic design | partnerships strategy

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new world trading company

procurement | brand strategy | operations

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ohsomm

brand ambassador | portfolio development | ux evaluation

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when [wen] adverb Whether you'd like us to help you conceive a new brand, you have a product that's looking for a much needed refresh, you're looking to invest in our portfolio of products designed and created in-house or your requirements are a little more bespoke, we encourage early conversations; even if our collaboration is scheduled for a specific time in the future. Concept phase liaising really helps keep control of budgets, project management and ensuring your product is efficiently launched to the right audiences on time. Not just that, but we’re so passionate about what we do, with so much experience, that talking to us sooner can streamline your process; even if we're not involved intimately all the way through. We like to build positive lasting relationships with everyone we do business with, even with those that go their own way, so if you are wondering when to get in touch, drop us an email with some details about you, your organisation and your project and we can get the conversation started... We’re all ears about your ideas and keen to explore how we can help you more…
 hello@drinkonomics.com
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